Peanut butter and cinnamon might not be the first pairing you think of, but one taste and you'll wonder why. The warm spice brings out the roasted, nutty flavor of the peanuts, and the result tastes a lot like a fresh-baked cinnamon roll. Here's why the combo works, what's in our Cinnamon Roll Crunch, and our favorite ways to eat it.
Why cinnamon and peanut butter work so well together
Roasted peanuts have a deep, toasty flavor. Cinnamon is warm and a little sweet. Together they taste like something out of the oven. Add a touch of maple syrup and vanilla, and you've basically got cinnamon roll filling, with a lot more peanut in it.
Our fan favorite
Cinnamon Roll Crunch
Tastes like a fresh-baked cinnamon roll, with a satisfying crunch. Just 6 simple ingredients.
Shop Cinnamon Roll Crunch →What's in Cinnamon Roll Crunch?
Just six simple ingredients:
- High oleic peanuts, slow roasted in small batches
- Maple syrup
- Chopped peanuts for the crunch
- Vanilla extract
- Cinnamon
- Sea salt
Nothing artificial and no added oils. It's a crunchy peanut butter, so you get pieces of chopped peanut in every bite. It's one of our fan favorites. Best to buy two jars: one to share and one to hide for yourself.
7 ways to eat cinnamon peanut butter
1. Apple slices
The easiest snack there is. Slice a crisp apple (Honeycrisp or Granny Smith both work great) and dip away. It tastes like apple pie with a crunch.
2. Cinnamon toast, upgraded
Spread it on warm toast, cinnamon raisin bread or a toasted bagel. Add sliced banana if you want to make it breakfast.
3. Oatmeal
Stir a spoonful into a hot bowl of oatmeal right before eating. It melts in and makes the whole bowl taste like a cinnamon roll.
4. Overnight oats
Mix 1/2 cup rolled oats, 1/2 cup milk, 1/4 cup Greek yogurt and 1 tablespoon Cinnamon Roll Crunch in a jar. Refrigerate overnight. In the morning, top with apple or banana slices.
5. Greek yogurt bowl
Swirl a spoonful into plain Greek yogurt and top with granola and berries. The cinnamon turns plain yogurt into something you'll look forward to.
6. Sweet potatoes
Trust us on this one. Top a hot baked sweet potato with a spoonful and let it melt. It's a cozy fall side dish or an easy snack.
7. Pancakes and waffles
Warm a few spoonfuls for about 15 seconds in the microwave, stir, and drizzle over pancakes or waffles instead of (or alongside) syrup.
A great gift for cinnamon roll lovers
Know someone who never passes up a cinnamon roll? A jar of Cinnamon Roll Crunch makes an easy, affordable gift. Pair it with a bag of apples or a loaf of cinnamon raisin bread, or put it in a Try-Pack with two other flavors. See more ideas in our peanut butter gift guide.
Cinnamon peanut butter FAQ
Is Cinnamon Roll Crunch creamy or crunchy?
Crunchy. It has chopped peanuts mixed in for texture. Not sure which you like? Read Creamy vs. Crunchy Peanut Butter.
What is it sweetened with?
Maple syrup is the only added sweetener. There's no cane sugar, corn syrup or artificial sweetener.
Does it actually taste like a cinnamon roll?
That's the idea. The cinnamon, vanilla and maple together give it that fresh-baked flavor.
Does it need to be refrigerated?
No. Like all natural peanut butter, it can separate over time, and a quick stir mixes it back together. Keeping it in the fridge stops the separation.
Ready to try it? Get a jar of Cinnamon Roll Crunch.